Marketing "100% Student Placement"
is the Ultimate Enrolment Magnet
GROWTH LEVER SERIES
THE NEW APPROCH
Active "Placement Cell"
A centralized structure that brings companies to campus for "Recruitment Seasons." Creates "Campus Push" using alumni leverage.
THE CURRENT APPROACH
Passive "Coaching"
Focuses on CV writing and sporadic Career Fairs. Relies on "Market Pull"—hoping companies pick graduates individually.
Key Attributes of the New Model
Low Cost Structure
Does not require massive budgets. It relies on process efficiency over expensive marketing.
Student Driven
Empowers student committees to handle logistics and outreach, reducing faculty workload.
Resilient Principles
Proven by Tier 1 & 2 institutions in India to bridge the gap between education and employment.
Download the
Concept Brief
This brief outlines the key aspects of the Indian "Placement Cell" model and how Kenyan universities can adapt these principles.
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